T

he politics surrounding guns in the United States is a deeply contentious issue that has long held a prominent place in the nation’s public discourse. Rooted in historical, cultural, and constitutional factors, the debate over gun rights and regulations has become an enduring hallmark of American politics. The sheer ubiquity of firearms, coupled with deeply ingrained beliefs about individual rights, self-defense, and the role of government, has created a complex landscape where passionate arguments clash and ideological battle lines are drawn.

In Merchants of the Right Jennifer Carlson delves into the multifaceted world of gun sellers, uncovering how their trade extends beyond the mere exchange of firearms. The book sheds light on a remarkable surge in gun purchases, which occurred amidst a confluence of extraordinary events: a once-in-a-century pandemic, widespread racial unrest, and a presidential election that shook the very foundations of American democracy. Carlson’s exploration of this phenomenon reveals how conservative political culture experienced a newfound spur, providing readers with a unique vantage point into the front lines of the ongoing culture war surrounding gun rights and an understanding of how guns became politicized.

Through extensive interviews with gun sellers across the United States, Carlson paints a vivid picture of the struggles faced by these merchants in navigating the complex intersection of guns and politics. The book reveals a frame breaking trend: While it is commonly assumed that the majority of gun owners lean conservative, new gun buyers are more likely to identify as liberal. The significant dilemma that gun sellers faced in the lead-up to the 2020 presidential election was should they embrace these new liberal customers, potentially ushering in a new era of bipartisan engagement in the realm of guns, or should they solidify their position on gun politics as a conservative stronghold?